I have learned business from the operating side.
Across commercial leadership, customer management and operations, I have worked close to the decisions that shape business performance: how to build a proposition, reach customers, price an offer, organise teams, manage a network and sustain execution discipline.
That experience influences how I approach a problem. I am interested not only in what the numbers say, but in the system behind them—the incentives, constraints, processes and choices that create the outcome.
Building and scaling
In my current role as Deputy General Manager – Commercial at Agarwal Packers and Movers Ltd., I lead the build and scale-up of a PTL Direct Delivery business, with responsibility across business design, commercial strategy, go-to-market, pricing and execution governance. I report directly to the CMD and Founder.
Earlier roles at Safexpress involved commercial and operational leadership, customer relationships, network performance and multi-location execution. My earlier career also included B2B and key-account responsibilities in travel and hospitality.
What this site is for
This is a platform for exploring business questions, sharing a point of view and building a transparent body of analytical work. Some examples will draw on professional experience; others will be independently developed illustrative case studies using disclosed assumptions or synthetic data.
It is not a claim to have completed independent consulting engagements. The aim is to make the thinking visible and let the quality of the work speak for itself.